I’ve been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list. For a company advertising their products on the Internet the most vital thing is to get as many clients and subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role. The incontestable fact is that the newsletter must contain only the information that is useful for your customers. The customers are not interested in the history of your company or your company regalia, or your personal life. They want to read about the products you are to offer them and the benefit they can get from your products. The newsletter content is vital. But the newsletter structure does matter too. For nearly 5 years we’ve got some experience in making a healthy and effective email newsletter and delivering it to the customers.