Natural skincare has grown to become a multi-million dollar industry with an endless range of brands to choose from. So what should you look for in a brand?
Many natural skincare products available in the market contain only small amounts of natural extracts added to a chemical or synthetic base. Unfortunately, when these extracts are suspended in a chemical synthetic base, any real enzyme activity the plant extract might have had is totally lost.
The problem is compounded, because we are also exposing ourselves to potentially harmful ingredients in the form of synthetic bases.
Other ranges may produce a high quality product with high levels of natural ingredients, but still contain some ingredients that you may want to avoid. ‘Ethically Natural’ skincare brands should contain no artificial chemicals or unnatural preservatives, blending science and nature together, to create a natural, highly potent, botanical product.
According to New Zealand skincare brand Living Natures head of Research and Development, Dr Greg Clark, skin responds best to natural skincare, because our bodies have evolved with nature.
“The human body has developed over hundreds of thousands of years in tune with nature and the environment - plants in particular have been a major source of nutrients and vitamins. Our bodies have evolved systems to extract these nutrients from plant material and utilise them to nourish and grow our bodies and maintain our health and wellbeing.”
Consumers wanting to be sure they are getting a truly natural skincare, should look for the mark of bodies such as BDIH who only certify ‘safe’ and ‘green’ products and do not allow any of the unsafe ‘nasties’ commonly found in many products.

source:health2000

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